Segment: Again, like last week, I will use the segment of college students from the ages of 18-22 regardless if it is a male or female. I feel as though this is the segment in which I will gain the most clear insight on my opportunity and the product I am attempting to create.
Interviews: I decided to interview three completely different kids on the outline of questions listed on the assignment because I feel as though it will give me the greatest insight into how my product is being perceived by multiple groups of people. The first person I interviewed was a twenty year old college student female who liked the idea of my opportunity. The second person I interviewed was a guy in my fraternity. He is 20 years old. The last person I interviewed was a male freshman at the University of Florida. He was 18 years old. I proceeded to ask the outline of questions listed on 3-5 in the assignment to each one in order.
Report your findings: The first thing I got out of the way was ask my interviewees where they were likely to purchase the product, just to fulfill the requirement, and they all said within a store, obviously. Next, I asked them a question to pick from a set of alternatives I laid out to determine how they were making their decisions. Pretty much it all came back to the satisfaction of the customer. Price wasn't a main issue and neither was wait time, most of them wanted to enjoy their açaí bowls as opposed to get it quickly or cheap. Finally, I asked how they felt about the purchases they have made a few hours after they made them. Again, two of them said that it was most important to them how the product they paid for made them feel when they were consuming it. The other person said that likely she would not have liked it later on if she had spent a lot of money on the product.
Draw Conclusions: In conclusion, I learned a lot about my segment and about how they make alternative decisions and evaluate their own decision making after they make it. First of all it is not applicable to my product to determine the location of where they would buy it given it has to be bought within a store. Next, I drew the conclusion that my segment generally does not look at price nor wait time for this type of product, rather they would rather pay a little extra or wait a little bit longer for a product they will enjoy more. Finally, I was able to determine that the aftermath of the decision largely depends on how the product made the person of the segment feel, However some of my segment will have a sense of buyers remorse if the product was rather pricey as compared to similar products.
Interviews: I decided to interview three completely different kids on the outline of questions listed on the assignment because I feel as though it will give me the greatest insight into how my product is being perceived by multiple groups of people. The first person I interviewed was a twenty year old college student female who liked the idea of my opportunity. The second person I interviewed was a guy in my fraternity. He is 20 years old. The last person I interviewed was a male freshman at the University of Florida. He was 18 years old. I proceeded to ask the outline of questions listed on 3-5 in the assignment to each one in order.
Report your findings: The first thing I got out of the way was ask my interviewees where they were likely to purchase the product, just to fulfill the requirement, and they all said within a store, obviously. Next, I asked them a question to pick from a set of alternatives I laid out to determine how they were making their decisions. Pretty much it all came back to the satisfaction of the customer. Price wasn't a main issue and neither was wait time, most of them wanted to enjoy their açaí bowls as opposed to get it quickly or cheap. Finally, I asked how they felt about the purchases they have made a few hours after they made them. Again, two of them said that it was most important to them how the product they paid for made them feel when they were consuming it. The other person said that likely she would not have liked it later on if she had spent a lot of money on the product.
Draw Conclusions: In conclusion, I learned a lot about my segment and about how they make alternative decisions and evaluate their own decision making after they make it. First of all it is not applicable to my product to determine the location of where they would buy it given it has to be bought within a store. Next, I drew the conclusion that my segment generally does not look at price nor wait time for this type of product, rather they would rather pay a little extra or wait a little bit longer for a product they will enjoy more. Finally, I was able to determine that the aftermath of the decision largely depends on how the product made the person of the segment feel, However some of my segment will have a sense of buyers remorse if the product was rather pricey as compared to similar products.
Nick,
ReplyDeleteI agree with your interviewees that the overall quality of the açaí is what is most important and not on how fast or cheap it is. I think it would benefit a lot if you were able to make the bowls with high quality and the cheaper price. Having the cheaper price with high quality will make people come in more often and wind up spending more money at the end.