Interviews Summary:
I decided that it would be best to interview 5 people who feel that they do not have the need that I identified earlier in this class. I felt that this was the best way to gauge the extent of my opportunity and also learn how to make this new opportunity something beneficial for all people, not just ones that already felt the unmet need. I asked many random students within my fraternity and a neighboring sorority if they felt this issue, and I was able to interview the first 5 that said they did not have this issue. Overall, I learned from the interview what I needed to gather based on the guidelines: Who, What, Why.
WHO: I have found through my interview that there are people who fall outside of my boundary. First of all, people who have previously tried acai and do not like the taste will undoubtedly fall outside of the circle. Next, People who are allergic to peanuts will be outside of my circle due to the fact that many granolas and acai mixes include peanut oil and or whole peanuts. There also are some people that really love the options that are currently presented to them within Gainesville and those people will fall outside the circle.
WHAT: Through my interview process, I have come to learn that this need is similar to very few needs. This need is similar to those needs that need to satisfy a certain taste. It is not so much the fact that acai bowls are filling and healthy, it is the tastiness of it, combined with the energy you are getting from the fruit. This is the need being met.
WHY: I have found that those who are outside of the circle, who like acai, have a different need than those who are inside of my circle. Those that are inside of the circle have more of a need for tastier bowls than do the people outside of the circle. The people outside of the circle I have defined have more of a want for a speedy healthy option, while it seems that the people inside of the circle want a more sit-down approach and a tastier option.
INSIDE THE BOUNDARY OUTSIDE THE BOUNDARY\
-Those looking for a tasty yet healthy option. -Those looking for a quicker option
-The need is a tasty, customizable acai bowl. -The need is a healthy acai bowl readily available at a quick pace.
-There are no current customizable acai bowls -It could just be that people aren't happy with their current option of acai.
I decided that it would be best to interview 5 people who feel that they do not have the need that I identified earlier in this class. I felt that this was the best way to gauge the extent of my opportunity and also learn how to make this new opportunity something beneficial for all people, not just ones that already felt the unmet need. I asked many random students within my fraternity and a neighboring sorority if they felt this issue, and I was able to interview the first 5 that said they did not have this issue. Overall, I learned from the interview what I needed to gather based on the guidelines: Who, What, Why.
WHO: I have found through my interview that there are people who fall outside of my boundary. First of all, people who have previously tried acai and do not like the taste will undoubtedly fall outside of the circle. Next, People who are allergic to peanuts will be outside of my circle due to the fact that many granolas and acai mixes include peanut oil and or whole peanuts. There also are some people that really love the options that are currently presented to them within Gainesville and those people will fall outside the circle.
WHAT: Through my interview process, I have come to learn that this need is similar to very few needs. This need is similar to those needs that need to satisfy a certain taste. It is not so much the fact that acai bowls are filling and healthy, it is the tastiness of it, combined with the energy you are getting from the fruit. This is the need being met.
WHY: I have found that those who are outside of the circle, who like acai, have a different need than those who are inside of my circle. Those that are inside of the circle have more of a need for tastier bowls than do the people outside of the circle. The people outside of the circle I have defined have more of a want for a speedy healthy option, while it seems that the people inside of the circle want a more sit-down approach and a tastier option.
INSIDE THE BOUNDARY OUTSIDE THE BOUNDARY\
-Those looking for a tasty yet healthy option. -Those looking for a quicker option
-The need is a tasty, customizable acai bowl. -The need is a healthy acai bowl readily available at a quick pace.
-There are no current customizable acai bowls -It could just be that people aren't happy with their current option of acai.
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