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Solving the Problem

Selected Opportunity: Over the past few weeks, I have identified an opportunity within Gainesville that may definitely bear fruit if acted upon. I believe that the current options for Gainesville acai loves is to scarce. There is only one main place that serves quality acai, however this place limits the customer to what he or she may have in their bowl. I feel as though the customer would like more options.

Solving the Problem: I believe the way to solve this problem is to open a small restaurant that specializes in selling customizable acai bowls (as opposed to just offering them as an option on a healthy diet menu). I feel as though this new option in the acai market within Gainesville could potentially solve the problem of a drying out interest in what is a huge fad in southern Florida. This place will, hopefully, establish a new center for those who are just trying to have an acai bowl customized to their standards.

Comments

  1. I see now that your idea is something similar to the frozen yogurt industry. Where you can customize your bowl as much as you want for a variation in price. This business model has survived and thrived in Gainesville with mochi, yogurtology, and other similar yogurt shops. Transferring that to acai is only a matter of making it happen and location.

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